Econistas: Cruelty Free & Cute (don’t @ me) series highlights cruelty-free makeup or cosmetic brands across different cultures and ethnicities. We list cruelty-free brands irrespective of parent companies. If a brand is owned by a company that isn’t cruelty-free, you’ll find an ** beside the brand and the parent company will be noted.
Makeup brands within the beauty community are starting to make a shift and commitment to being vegan and cruelty-free. The cosmetics industry was once notorious for giving bold and beautiful looks, but using toxic ingredients in their products, as well as testing on animals. A lot of name-brand companies have vowed, not to sell their products in China – which still allows post-market animal testing. This means that while they’ve changed the law to not require animal testing to be done to sell products in mainland China, they still allow testing to be done after it’s already on the market.
Now, brands are changing their formulas, sourcing techniques, and technology in order to create “clean beauty” products.
We’ve compiled a list of some of the best vegan and cruelty-free brands that are not only good for you and for the environment, but they also give you a rich color payoff. Some of the products listed below are vegan, but not cruelty-free and vice versa. So we made it easier and let you know which are which.
Colourpop Super Star Loose Pigment (VEGAN AND CRUELTY-FREE)
Get the most bang for your buck with this rich and poppin’ shadow.
NOTE: Not every product by Colourpop is vegan, some products contain beeswax, which is considered not vegan and you can click here to see the list of exceptions.
Buy here
The Lip Bar Liquid Matte Lipstick (VEGAN AND CRUELTY-FREE)
Bright orange is just what you need to take your look to the next level.
Buy here
Alima Pure Satin Matte Blush (VEGAN AND CRUELTY-FREE)
Get a solid matte finish and striking color with this blush that makes your cheeks sparkle.
Buy here
Pur Sparkle and Shine Bright Highlighter Palette with Fan Brush (CRUELTY-FREE)
These cool pinks are perfect tones for spring to give you a pretty pink glow.
Note: Pur is not 100% vegan, if you contact the company, they will gladly send you a list of their non-vegan products.
Buy here
Clove + Hollow Lip Creme (VEGAN AND CRUELTY-FREE)
Infused with hydrating oils, this rich and creamy lip packs bold color.
Buy here
Coloured Rain Cosmetics Lovelies Palette (CRUELTY-FREE)
Pretty pink and purple hues make this palette a must-have.
Note: Not all of their products are 100% vegan. You can contact the company and they will send a list of products that are not vegan.
Buy here
Luscious Cosmetics Blush in Adoration (VEGAN AND CRUELTY-FREE)
Add a pop of this took cheeks for a burst of bright color.
Buy here
Jane Iredale PurePressed Eye Shadow (CRUELTY-FREE)
Get pretty pigment with this pressed shadow in this champagne gold hue.
Note: Jane Iredale Cosmetics are not 100% vegan. Click here for a list of non-vegan products.
Buy here
ADPG Topaz Liquid Highlighter (VEGAN AND CRUELTY-FREE)
Get your glow on the safe and healthy way with this liquid highlighter that makes your skin pop.
Buy here
e.l.f. x Christian Siriano Liquid Matte Lipstick in Electric Fuchsia (VEGAN AND CRUELTY-FREE)
This bold pink is just what you need for a nice pop of color this season.
Buy here
Milk Makeup Holographic Face Gloss (VEGAN AND CRUELTY-FREE)
This gloss gives you an intergalactic glow.
Buy here
Milani Conceal + Perfect 2-in-1 Foundation Concealer (CRUELTY-FREE)
Find your perfect match with this complexion product that provides a wide array of foundation colors and options.
Note: Miani Cosmetics is not 100% vegan. You can email the company for a list of products that are not vegan.
Buy here
Antonym Certified Organic Baked Blush Copper (CRUELTY-FREE)
This pretty marbled blush will give you a pretty flush every time.
Note: Antonym Cosmetics is not 100% vegan. You can email the company for a list of products that are not vegan.
Buy here
