Ever since Rihanna released her Fenty Beauty brand featuring a diverse foundation shade range of over 40 skin tones, other high profile beauty brands are doing the same. But inclusivity shouldn’t be an afterthought when it comes to creating a brand – it should be the first thing that’s talked about. But even when it comes to getting new beauty products, consumers should be aware of what they are putting in their bodies. People shouldn’t have to go to the non-cruelty free brands or brands filled with toxins just because they have more inclusive colors. Here are some brands you should be including in your beauty regimen.
1. Fenty Beauty
We can’t have a list of great beauty brands without including Rihanna’s groundbreaking cosmetics brand, Fenty Beauty. Not only does she have an inclusive range of shades for foundations and concealers, but the brand itself has also gotten rave reviews from beauty gurus and consumers alike.
2. Beauty Counter
This highly-reviewed beauty brand might only have 10 shades but the lightweight formula gives full coverage without feeling cakey. The tint skin hydrating foundation has been recommended by many.
3. Vapour Beauty
The foundations are not only diverse, but they are also made with non-toxic ingredients like frankincense, tulsi, and lotus. It was awarded the Allure Best of Beauty award and has 19 different shades.
4. Au Naturale Life
Free of parabens, animal-byproducts, and synthetic ingredients, Vapour Beauty has a shade range of 15 different shades.